Martina Reuter walks the runway at New York Fashion Week with a sleek braided hairstyle.

Hairdreams at New York Fashion Week

New York Fashion Week – and who simply has to be there? Of course, Hairdreams. When international fashion meets show-stopping moments, flawless hair becomes the ultimate finishing touch. And once again, Martina Reuter proved exactly that at New York Fashion Week.

Martina Reuter and Pia Bolte on the runway at the New York Fashion Week.

Martina Reuter shines on the runway with Hairdreams

TV presenter, model and fitness influencer Martina Reuter has been wearing Hairdreams for many years. At New York Fashion Week, she showcased her long, voluminous Hairdreams mane on the runway, turning heads with every step.

But it’s not just about the catwalk. With countless TV appearances and hosting roles, she needs hair she can truly rely on. Length, density and a secure, long-lasting hold are essential. With Hairdreams, Martina has found the perfect partner by her side.

Perfectly styled – On the runway and on set

Martina was accompanied by Hairdreams partner Tim Hoffmann, who took care of both her runway styling and an on-location shoot.

With his salon, Atelier Tim Hoffmann located in Nuremberg’s historic old town [link to Salon Finder salon Atelier Tim Hoffmann] – he has built a strong reputation for excellence. He passed his master craftsman’s examination at just 18 years old, making him one of the youngest master hairdressers in his field. For him, hairdressing isn’t just a career – it’s a true calling.

For New York Fashion Week, he focused on clean, precise styling with natural movement and visible volume – perfectly suited to the international stage.

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Martina Reuter is styled by Hairdreams partner Tim Hoffmann for the runway at New York Fashion Week.

Martina Reuter is styled by Hairdreams partner Tim Hoffmann for a shoot in the streets of New York.

Martina Reuter poses for a shoot in the streets of New York.

Martina Reuter presents the award to Hairdreams partner Tim Hoffmann at the Diamond Event.

A win with special meaning: The Diamond Event

Tim Hoffmann’s trip to New York wasn’t by chance. He earned this incredible experience at the exclusive Hairdreams Diamond Weekend –an annual event where the very best Hairdreams partner salons from around the world are recognised and celebrated.

Throughout the weekend, outstanding achievements are honoured, experiences are shared, and exceptional success stories take centre stage. The invitation to New York Fashion Week is a true mark of appreciation – and a reflection of the dedication and excellence that define Hairdreams partners worldwide.

An International Stage. International Quality

The appearance in New York is a perfect reflection of what Hairdreams stands for: professional systems, premium-quality real human hair and results you can rely on. Whether it’s everyday wear or the spotlight of an international fashion stage, Hairdreams is the ideal partner every step of the way.

Are you a hairdresser or salon owner interested in working with Hairdreams?
You’ll find all the details here.